analytics

Being able to gather information is one thing, but being able to analyze it properly is the key to a successful campaign. By collecting data, making thorough use of our analysis and interpretation capabilities and being able to present this data to our clients in a timely fashion, ensures our success.

We provide automatic reports for campaigns in order to optimize our clients' investments. The analysis includes time analysis and therefore achieves better results with high confidence conclusions. We specialize in being able to analyze all types of search engine campaigns and statistical models such as CLV (Customer Life Time Value) models, abandonment models, retention models etc., to not only optimize conversions, but also to optimize customer retention. We are able to maximize marketing activity through detailed research into our user database (data mining) to define better targeted user profiles for improved results. Analyzing marketing reports and campaign optimization is done using special statistical models that allow for automated reporting with efficiency and ROI as our top priority.

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